I'll try not to sound like a commercial for Google, but if their product is cool, why not share it, right?
Google Alerts watches Kal for me. I don't visit his site when I don't have to. Instead Google Alerts tells me the moron just posted something new.
- Some idiot (Kal, in this case) just posted a new blog entry.
- The idiot (Kal) uses keywords that I am interested in, e.g. "Kal Korff".
- Google alerts me that the idiot posted a new blog entry.
- (Optional) I visit his blog to read more.
Here's how you can set it up, too.
Visit Google Alerts: http://www.gooogle.com/alerts
Enter in the search terms, i.e. keywords you want Google to monitor for you.
Be mindful you use quotes (easy task for Kal) if you use multiple words. Else, it will ring true even with one word alerted.
Choose "Comprehensive" as the all-of-the-above option.
Select if you want to know immediately or just a daily digest.
And, lastly, - enter your e-mail address where to send alerts.
Now, you'll get an e-mail asking you to verify. Not said, this also protects Google from someone getting pranked by friends, getting unintentional alerts on "the". Once you verify, you'll get alerted with every post. The above example is what I personally have used for a while now.
p. s. Obviously, you can set up many alerts, maybe for your favorite news item, or an author's name, or even your own name. Note: this doesn't tell you when someone is searching for your keywords -- only when someone writes an article/blog/etc with the keywords.